Mitchell

Mitchell is a legendary French brand and one of the most significant pioneers in the development and manufacturing of fishing tackle. This iconic company, which is now part of the multinational giant Pure Fishing, forever changed the face of sport fishing when it introduced the world's first modern spinning reel.
The brand's history dates back to the Carpano & Pons company from the French town of Cluses, which originally specialized in precision watchmaking mechanics. This exacting engineering expertise was utilized by engineers in the 1930s and 1940s to develop an entirely new type of reel. In 1948, the revolutionary model was officially introduced under the name "Mitchell" (later known as the famous Mitchell 300), becoming a global phenomenon that sold tens of millions of units.
Today, Mitchell ranks among the main leaders in both the European and global markets. It continuously sets the standard in the development and production of reliable reels, high-quality fishing rods, and comprehensive tackle. Mitchell products represent a perfect blend of rich history, French elegance, and cutting-edge technologies, bringing the joy of fishing to beginners and experienced professionals worldwide.